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What is your Business definition for App Marketing?

It all starts with how much value is being perceived by your target users determines the download success rate. Lets face it! As a product owner we explain our idea, values, potential growth, monetisation, everything to our friends and family with utmost sincerity and complete enthusiasm in ways we think is best. But, they won’t reciprocate the same enthusiasm 

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The Selling Concept Vs The Marketing Concept Vetted!

When it comes to App marketing, it is all about designing strategies that will churn more user downloads and build profitable relationships with target consumers. But, what philosophy should guide these marketing strategies? What weight should be given to the interest of your Target users. There are many concepts under which organisations design and carry 

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