I woke up to this #boycottsnapchat #uninstallsnapchat hashtags trending all over social media. What’s really happened? According to a report by Variety, ex-employee Anthony Pompliano was expressed his concern that the app was not taking off overseas. But, he was allegedly cut mid-sentence by Spiegel that “This app is only for rich people. I don’t want
The very first thumb rule for successful User relationship and engagement requires a complete understanding of the marketplace by researching consumer needs and managing marketing information. Successful campaign requires a User-driven marketing strategy based on the answers to two simple questions. The first question is “What consumers will you serve?” (market segmentation and targeting). Because,
SearchAds – which is one of the few changes to App store announced by Apple earlier this year. The capability was included in iOS 10 when it went into beta, but now Apple has officially opened Search Ads services to developers. Apple says that over 65 percent of App downloads via the App Store come from search results.
AI makes pop music in the style of The Beatles! Sony CSL Research lab has programmed an AI System called “Flow Machines”. A software that can analyse a database with thousands of lead sheets (basic scores that record the melody and harmony of tracks) from different genres around the world. Then, exploiting the unique combinations of style transfer, optimisation
As part of the DMEXCO digital media conference in Germany, Google announced its new ad capabilities for the mobile world. The next generation of Universal App Campaigns It’s not just about driving installs, it’s about delivering valuable actions within your apps Universal App Campaigns can now help you find the customers that matter most to