fizcity | The App Success Studio, App Marketing, Monetisation Strategy

Snapchat CEO’s “Poor India” comment leads to Mass Uninstalls from India

I woke up to this #boycottsnapchat #uninstallsnapchat hashtags trending all over social media. What’s really happened? According to a report by Variety, ex-employee Anthony Pompliano was expressed his concern that the app was not taking off overseas. But, he was allegedly cut mid-sentence by Spiegel that “This app is only for rich people. I don’t want 

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What is your Business definition for App Marketing?

It all starts with how much value is being perceived by your target users determines the download success rate. Lets face it! As a product owner we explain our idea, values, potential growth, monetisation, everything to our friends and family with utmost sincerity and complete enthusiasm in ways we think is best. But, they won’t reciprocate the same enthusiasm 

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How to create an effective App Marketing strategy

The very first thumb rule for successful User relationship and engagement requires a complete understanding of the marketplace by researching consumer needs and managing marketing information. Successful campaign requires a User-driven marketing strategy based on the answers to two simple questions. The first question is “What consumers will you serve?” (market segmentation and targeting). Because, 

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The Selling Concept Vs The Marketing Concept Vetted!

When it comes to App marketing, it is all about designing strategies that will churn more user downloads and build profitable relationships with target consumers. But, what philosophy should guide these marketing strategies? What weight should be given to the interest of your Target users. There are many concepts under which organisations design and carry 

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You will rethink “App Marketing” after reading these…

Sound Marketing is critical to the success of every App. Agreed? What if I tell you that you are Wrong! Yes! you heard it right. Marketing helps you elevate your product experience and visibility by reaching your right targeted audience. Not many of the App marketing agency might tell you this! But we “fizcity – The App Success Studio” want to 

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