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Amazon Treasure Hunt: Viral Marketing Strategy

Looking for Viral marketing strategies? Here is an inspiration – Treasure Hunt

We all have played Treasure hunt at once in our life time. It is a great time for real fun, but requires physical activity right? who said so? Read below to know how Amazon app is acquiring more users to its database using Treasure hunt game on its App.

This one viral strategy helps amazon to take care of their – User acquisition, Retention, Engagement and Retargeting activities. Simply Brilliant!

Amazon’s Treasure hunt is one of the great example for acquiring users through “Treasure Hunt Game”. Amazon is giving away electronic items for great deals at just 1 INR on Mobile app, but the catch is you have to solve a riddle and go to its product page to claim it.

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To participate, you have to download the Amazon app from Playstore or App Store. This offer is not valid for iPhone 4 & below, window phones and tablets.

For every 30 minutes you stand a chance to win exclusive electronic items for just 1 INR.

Can you believe it?

Below are the questions and give aways by amazon. If you have won any of the goodies, tell us in the comment section.

 

Amazon Treasure Hunt 6:30 PM Clue: Separate eggs, put the whites in a bowl, whip to form stiff peaks and bake to get…

Answer: WD my Cloud 2TB Personal Cloud Storage

 

Amazon Treasure Hunt 6:00 PM Clue: Image. Bonus Clue: According to a 2015 study, 20% of young Britishers do this while driving a car.

Answer: Oppo F1s Gold 3GB, Logitech X50 Wireless Bluetooth Speaker

 

Amazon Treasure Hunt 5:30 PM Clue: From long to short, efficiently.

Answer: Panasonic ER-207-WK-44B Mens Trimmer

 

Amazon Treasure Hunt 5:00 PM Clue: Image

Answer: Adata PT100 10000 Mah Power Bank

 

Amazon Treasure Hunt 4:30 PM Clue: Super small and the most. Held taut for best results.

Answer: Micromax Canvas Lapbook

 

Amazon Treasure Hunt 4:00 PM Clue: Stuart has no strings attached

Answer: Logitech M275 Wireless mouse

 

Amazon Treasure Hunt 3:30 PM Clue:  Creative Life

Answer: TCL 562 Metal Gold Microsoft Surface Pro4

 

Amazon Treasure Hunt 3:00 PM Clue: Now Basic, the name a tribute to a company’s Viking heritage. Bonus Clue: What’s common between a piano, a role and cricket?

Answer : Moto G Play 4th Gen, Amazon Basics BTV2 Wireless Speakers

 

Amazon Treasure Hunt 2:30 PM Clue: Can only be achieved through a strong connect between a Trainer and its Pokemon.

Answer : Coolpad Mega 2.5D

 

Amazon Treasure Hunt 2:00 PM Clue: Quicksand. Bonus Clue: Apdi Pode with AB

Answer : Moto G, 4th Gen (White, 16 GB)

 

Amazon Treasure Hunt 1:30 PM Clue: Knowledge from the Saints. Bonus Clue: Synergy.

Answer : OnePlus 3 Graphite, Santwissen ST01 Smartwatch

 

Amazon Treasure Hunt 1:00 PM Clue: She worked as quick but no tail. Bonus Clue: What’s common in Snake, Spider, Lotus and Baby?

Answer : Logitech B170 Wireless Mouse

 

Amazon Treasure Hunt  12:30 PM Clue: Demand More

Answer : Intex Aqua Ring

 

Amazon Treasure Hunt  12 PM Clue: To fish or to browse. Bonus Clue: #lookhooitis #ouch
Answer : NETGEAR WNR614 N 300

 

Amazon Treasure Hunt  11:30 AM Clue: Number and Facts give you the power.

Answer : Adata Powerbank PV150 10000mah Blue For Tablets, Mobiles

 

Amazon Treasure Hunt 11 AM Clue: They had a Dragon and Tiger Plan in 2003

Answer :  TCL 560 Metal Gold Smartphone

Amazon App Treasure Hunt

What do you think about this Marketing strategy? comment your thoughts below! we would love to read them.

**Note: We are not associated with Amazon or this Campaign.

3 Comments

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